Determine the visual elements used to reflect the agreed upon concept. Take an active part in brainstorming sessions to partake in conceptualizing campaigns
Develop look-and-feels for the required designs
Stay up-to-date with the latest techniques/trends within the field to update job knowledge
Produce first drafts to present rough ideas when needed
Participate in brainstorming sessions to take part in the visualization of the concept
Conceptualize and execute the required designs
Determine the size and arrangement of the produced graphics
Meet visual requirements in a timely fashion
Amend designs according to feedback
Study/adhere to brand guidelines of the handled clients to provide brand-appropriate visuals
Tests produced graphics across different channels to make sure that they don’t go against any regulations
Present final graphics to their stakeholders
requirements
Bachelor’s degree or equivalent experience in Graphic Design
5+ years of creative design experience
Experience using InDesign, Photoshop, and Illustrator
description
Processing accounting receivables and incoming payments in compliance with financial
policies and procedure
Performing day-to-day financial transactions, including verifying, classifying, computing,
posting and recording accounts receivables' data
Preparing bills receivable, invoices, and bank deposits
Generate financial statements and reports detailing accounts receivable status
requirements
Bachelor’s Degree in Finance or Accounting
1+ years’ experience in any field
Excellent communication skills and spoken in English & Arabic
Solid understanding of basic accounting principles
Excellent analytical, communication, interpersonal skills and attention to details
description
Conduct macro-level research on various products and markets to identify export
opportunities and trends
Generate leads through targeted efforts, networking, and market analysis
Develop and maintain relationships with potential clients, partners, and stakeholders
Stay updated on industry developments and changes in export regulations
Collaborate with cross-functional teams to implement effective export promotion strategies
requirements
Bachelor’s degree in any
2+ years of experience in any field
Excellent communication skills both written and spoken in English & Arabic
Excellent problem solving skills
Excellent organizational skills, with high attention to details
Ability to work under pressure in a demanding industry with tight deadlines
description
Develop 3D designs for new products
Review and enhance 3D designs for existing products
Manage documentation of both new and revised 3D designs
Understand the project requirements and develop high quality designs accordingly
Develop design layouts for complex projects using Computer Aided Design (CAD) tools
Develop primary sketches and models for final selection of product designs
Review 3D designs and provide recommendations
Select materials, engineering standards, and generic parts for 3D product designs
Present designs to clients and internal teams clearly
Participate in team meetings and brainstorming sessions
Develop product information packages including drawing specifications
requirements
Bachelor’s degree in related field
+5 Years in Events and Conferences filed
Proficient in 3D Designing tools 3D Max-illustrator-Photoshop and V-Ray
description
Build positive relationships with colleagues and clients
In consultation with Direct Manager, conceive and develop integrated
Communication strategies for a portfolio of clients
Oversee implementation of communications plans including: research and idea
Amending and improving press releases, internal copy for newsletters etc.
drafted by account executives
Prepare regular status and contact reports for clients
Plan and manage events ranging from phone calls, press conferences,
community events, training days etc...
In-depth knowledge of the workings of the national, regional, broadcast and
online media
Building and maintaining effective working relationships with key journalists
Driving the media relations programmer for clients as laid out in the agreed
programmer of activity
Develop news angles and place stories in a cross section of print, broadcast and
online media
Proactively seeking and identifying publicity opportunities to ensure that the
maximum level of coverage is achieved for your client, project etc.
Overseeing programmers of media promotional activity, such as competitions
Understand and advise on media handling including interview briefings,
developing
Participate in new business development
Work with the Direct Manager to prepare proposals and pitches
Seek opportunities to grow business with existing clients
requirements
Bachelor’s degree in public relations, communications, or related field Bachelor’s
degree in any field
+5 Years agency-based PR experience; must be socially and digitally savvy
Excellent communication skills both written and spoken in English & Arabic
description
Set the media buying budget, strategy and scope
Participate in brainstorming sessions to take part in the visualization of major
campaigns’ concepts (on which a significant ads budget will be spent)
Oversee social media content and asses its relevancy to the set media buying
strategy, then provide a constructive feedback (in major campaigns solely)
Set ads KPIs according to clients’ specializations (when called for)
Measure major social media ad campaigns’ success (by stats and facts)
Estimate the results/outcome of the run ads according to their budgets
Identify target audiences/segments along with their needs, preferences and
behaviors
Monitor and optimize running ads to boost their performances further
(according to insights)
Regularly check costs and ROIs (return on investment)
Collaborate with internal teams to obtain the outputs needed to achieve the set
strategic media buying objectives
Create forms and filter the collected data to send them to the concerned
stakeholders (e.g. lead generation campaigns, etc.)
Provide reports about the performance of each run ad throughout the month
(preferable to be in the form of a monthly report)
Constantly research media buying field to stay up-to-date with latest
technicalities/trends
requirements
3+ years of experience of as a Media Buyer
Excellent user of Microsoft excel and Google spreadsheets
Analytical Skills, Data-oriented, outstanding attention to details, organized and
accountable
Familiar with Advertising and Media trends, Understanding of SEO, and web traffic
metrics
Excellent written and verbal communication skills
description
Plan for publicity strategies/digital media coverages/events
Reach out to influencers in PR/digital PR campaigns
Suggest the right public figures/KOL to reach out to according to the objective of the
campaign
Prepare a quotation that entails the cost of each influencer collaboration
Build rapport and maintain a good relationship with public figures that are of interest
within the company’s endeavors/activities/scope of work
Follow up with influencers to ensure proper delivery/efficient collaboration
Create a database that includes lists of the public figures, platforms, groups and pages
fit for each Market/industry/field, and negotiate with them to obtain the best rates
possible
Come up with ideas to execute for on-ground activations and follow up with their
implementation
Contact external entities to help in spreading the word about a certain campaign
(through correspondences, calls, etc.)
Collaborate with other internal departments to carry out the needed outputs
Make the necessary bookings needed to conduct on-ground activations, meetings, etc..
Provide thorough reports for each campaign to measure its success
Accompany guests upon their attendance (when needed) across all accounts
Stay up-to-date with the latest techniques/trends within the field to update job
knowledge
requirements
BSc/BA in Marketing, Advertising or related field
Experience 1+ years in the same position
Ability to multitask and work efficiently and effectively to meet required deadlines
Interest in following advertising and media trends
description
Write content/scripts/ad copies a broad spectrum of mediums (e.g. TVC, radio ad,
digital video, etc.)
Take an active part in brainstorming sessions to partake in conceptualizing campaigns.
Constantly research the market/industry to stay up-to-date with latest
technicalities/trends
Thoroughly examine client-related topics (information with the same frame as the
client)
Adhere by the brand’s guidelines/briefs in each generated ad copy
Set directions for the implementation of the script’s visuals, and follow up with the
execution (when needed)
Carry out script amends according to feedbacks/when needed
Study clients’ services/products to guarantee on-brief ad copies
Devise/adjust the generated ad copy according to the platform it’s going to be on
Examine the ads produced within the same field to ensure that the generated ad copy is
original and unique..
Send required deliverables within their required timeframe
Lead internal creative campaigns (whether video contents, social media campaigns, etc.)
and propose digital ideas to reinforce the agency’s online exposure/positioning
requirements
Bachelor’s degree any
Proven work experience 3+ as a Content Writer, Scriptwriter or similar role
Excellent writing and editing skills in English and Arabic is a must
Knowledge of online content strategy and creation
description
Communicate and build rapport with clients to promote maintaining/acquiring
them as retainers
Collaborate with all internal teams to fulfill clients’ queries
Elaborately brief internal teams to ensure that the strategies, objectives and
plans set for clients are well-communicated
Collect the data needed in order for internal teams to carry out the execution of
needed outputs (AKA briefs)
Preserve the records of each client separately in case needed in the future
Resolve clients’ complaints in the most efficient way possible (for both clients
and team members)
Coach, direct and asses the reporting account executives and communicate their
assessments to the client servicing manager
Develop the needed knowledge about clients’ services/products
Set up regular meetings (preferably twice a month) to discuss in-depth details
with clients
Keep clients updated with progress (through emails, calls, presentations, etc.)
and deliver their desired outcomes in a timely fashion and within budget
Negotiate and close deals in a cost efficient manner (both internally and
externally)
Pitch the company’s services and products for prospects/potential clients
Act as a final quality assurance step before sending final deliveries
Develop thorough account plans for each handled client
Delivery monthly business reports for each client, including delivered outputs,
duration of delivery, round of amends (if any), pending/remaining outputs,
clients’ constructive notes/feedbacks, and hindrances (if any)
requirements
Bachelor’s degree in marketing, communications or related field
5+ years of account management with proven hands on experience and expertise
within an agency environment
Perfect command of Arabic and English
Knowledge of the advertising industry, creative, activation, digital and production aspects
Strong interpersonal, presentation and communication skills
Ability to build relationships with suppliers and clients
description
Cond Display ownership and passion for clients, their competitors, industry and subject
material, making proactive, strategic recommendations based on developing news and
insights
Develop creative and programmatic plans and other documents for client review
Demonstrate initial account supervisory skills; act as a daily client contact, establish
trust and maintain strong client relationships
Proficiency in account administration, including initial budgeting, worksheets, drafting
of account activity reviews, managing spreadsheets and tracking budgets
Write advanced-level content, which demonstrates the ability to succinctly research,
and structure content
Demonstrate a mastery of media relations, uncovering new media outlets and
placement opportunities that relate to each client’s business
Take additional responsibility for overseeing, advising, and educating junior staff and
supervising defined projects
Assist in organizing new business presentations
Conduct research and synthesize key insights to develop creative briefs
requirements
Bachelor’s degree in public relations, communications, or related field Bachelor’s
degree in any field
+2 Years agency-based PR experience; must be socially and digitally savvy
Excellent communication skills both written and spoken in English & Arabic
Strong writing, presentation and analytical abilities
Able to work independently and as part of a team
Strongly motivated and proactive in nature
description
Create detailed schedules for each department, showing the updated pipeline for each team
member
Set deadlines for each stage of delivery and make sure that each team member has been
notified of so
Ensure that all departments flow efficiently by troubleshooting/solving overlapping tasks
Distribute assignments and workload according to given timeframes/workloads/availability
Monitor and follow up with assigned tasks and report potential obstacles to their assigned
stakeholders
Ensure that all tasks meet the set deadline
Keep relevant parties updated on the progress communicated by executors
Prioritize pending, simultaneous tasks according to their communicated urgency
Meet with clients (when required) to acquire in-depth details about each project to efficiently
follow up with the tasks
Coordinate between internal teams and teams of other subsidiaries
Maintain/assort work files and create a library that includes all inputs/outputs
Constantly research the market/industry to stay up-to-date with latest technicalities/trends
requirements
Strong Task Management skills
Decision-making and management skills
Ability to multitask and work efficiently and effectively to meet required deadlines
Experience 3-5 years in the same filed
description
Responsible for reviewing the required designs and finalizing their Execution according to
the agreed upon form
Execute the plans sent to the design department, submit them on time
Review image sizes; ensure they are finalized according to the layout specified in the
summary
Receive the final designs from the graphic designer to finalize them and do the necessary
then submit finished designs to clients
requirements
Experience 5+ years in the same position
Ability to multitask and work efficiently and effectively to meet required deadlines
Experience using designing tools, InDesign, Photoshop, ECT
application form
Mohamed A.Kader Emara
CEO & Managing Director
Mohamed is the CEO of Influence Communications Group since 2007, where he strategically led the expansion of the company locally and regionally. With his vision, the company was able to reach five subsidiaries, including Public Relations, Public Affairs, Events Management, Mention (a fully-fledged digital marketing and content creation agency), and 925 (an online platform magazine complemented by a professional and well-equipped studio). Mohamed's expertise includes more than 18 years of experience in the marketing communications and strategic digital public relations field. He started his career at Promo Seven Weber Shandwick-Qatar and moved to Cairo as a Senior Client Relations Manager. He then moved to British Petroleum for 2 years as a Communications and External Affairs Senior Advisor.Believing in the power of PR, Mohamed utilized the philosophy of turning PR science into a practical arm to shape public opinion and strengthen the market positioning of businesses. Throughout his business journey, he was able to shape the image of top multinational firms through his strategic advising input. His skills also include a certification to train senior executives and top CEOs in several strategic topics, in addition to public and media speaking.Mohamed graduated from Cairo University – Egypt, Faculty of Economics and Political Science (English Section) in 2001. He enrolled in an MBA program majoring in Marketing in 2010 at RITI (Maastricht School of Management). He also holds professional courses and trainings in Crisis Management and PR Advanced Techniques from the American University in Cairo (AUC) and Crisis Management course and Negotiation Skills course from VIRAK International-Switzerland.
Mahmoud Darwish
Co-Founder & COO
Mahmoud Darwish is the Co-Founder & COO of Influence Communications Group. With more than 25 years of experience in the Marketing Communications Industry, Darwish was one of the first waves of key industry players in the Public Relations field in Egypt, contributing a vital role in educating the market and setting industry standard practices.Throughout his career, Darwish has helped several organizations in shaping their public positioning in a positive light, as well as contributing to financial institutions, enhancing and developing their overall brand equity and marketing visions. After his fair share of corporate experience and upholding several reputable positions, Darwish then delved into the world of private business with all his attained knowledge and expertise, Co-founding Influence Communications.Through Influence Communications, Darwish has vigorously and strategically worked on modernizing and digitizing the Marketing Communications Industry, as well as reinventing the wheel on traditional methods of communications. Darwish is an Ex-Business Development Head for Consumer Loans at Commercial International Bank (CIB) as well as an Ex-Public Relations Manager of Citi Bank Egypt.
Ziad El Maadawi
Group Executive Director
Ziad is a strategic expert who has been working closely with the board in navigating the group’s vast expansions, both internally and externally, since the very early stages of establishment. Over the years, Ziad has developed a well-rounded experience in multiple areas across and within marketing communications, management, and business growth.From administration & finance to retail branding, corporate events & brand management, strategic PR, and communications, Ziad has successfully managed a huge portfolio of clients and projects for giant local corporates, top multinationals, and international organizations across different sectors (financial, FMCG, automotive, healthcare, real estate, F&B, etc.). As well, his endeavors include other internal and external business development missions where he provides support to the group’s different subsidiaries at a time to overcome certain challenges, enhance performance, and achieve better financial results. Also, managing the regional and international relations with the group’s exclusive affiliate "APCO Worldwide" and other partners around the globe was part of his scope.Ziad holds a BSc in Business Administration from the Faculty of Commerce at Alexandria University.
Nancy El Sherbiny
General Manager - Business Development
Nancy has 20 years of experience in marketing communications for both local and multinational brands, particularly in media and account management. She has diverse expertise in communications from working at different market leaders in the field of PR and advertising, including Tarek Nour, Editor, and Influence Communications, in various client relations managerial positions. She also has strategic marketing and managerial experience from holding the position of Marketing Director at Egypt's leading NGO, Misr El Kheir. Nancy was also a member of LOGIC's management consulting team and currently provides consulting services to several brands and businesses in Egypt.In addition to her expertise in overall 360 marketing and corporate communications strategic planning and execution, Nancy has experience in marketing research and analysis (both qualitative and quantitative), media planning for offline and digital platforms, media production for comprehensive campaigns, including target forecasting, budgeting, and execution. Nancy holds an Executive MBA certificate as well as a DMI accredited Digital Marketing Diploma from the School of Executive Education at AUC.
Khaled Emara
General Manager of Administrative Affairs
Khaled Omara is a highly accomplished professional with a strong background in construction and project management. He holds a Bachelor's degree in Civil Engineering from Cairo University and has accumulated over 17 years of valuable experience in the Gulf area and Egypt, working with internationally renowned firms such as ITD, ECG, Shaker, and Aga Khan.Khaled's expertise extends to project management, and he has further honed his skills through a Project Management course at the American University in Cairo (AUC). As the General Manager of Administrative Affairs, he combines his academic knowledge with extensive real-world experience to drive success in his current role.With a proven track record of delivering excellence in construction and project management, Khaled Omara is a dedicated professional committed to achieving outstanding results in every endeavor he undertakes.
Shaimaa El Kafrawy
General Manager - Influence PR
Shaimaa El Kafrawy has been the senior Media Consultant for Influence Communications since October 2007 before becoming the General Manager of Influence PR in 2019.Prior to her tenure at Influence Communications, Shaimaa served as Media Relations Director at Weber Shandwick from 2000-2007, where she developed and implemented media strategies for print, broadcast, and electronic media and works closely with reporters and editors.She has very good relations with media gathered from more than 20 years' experience in executing huge national PR campaigns along with that, Shaimaa has achieved a successful record in implementing extra ordinary media campaigns for many clients including Tetra Pak, Roche, Unilever and many otherShaimaa holds a Bachelor's of Mass Communications from Cairo University in 1999, and is an expert in public speaking and media training.
Ehab Rizk
Head of Operations Media Department
With over 15 years of experience, Ehab Rizk oversees PR operations, media relations, media monitoring, and analysis at Influence Communications. He has successfully led a team of over 25 employees and developed strategic media relations plans and sponsorship packages for press, radio, and TV. Throughout his career, Ehab has built long-term relationships with the media and played a strategic role in enhancing the positioning of corporate clients among Egyptian and regional media outlets.He has worked with various media channels, including Aljazeera.net, Rose AL Youssef, Sabah Elkheir, and Nahdet Misr. Ehab holds a Bachelor's Degree in Drama and Theatre Criticism from the High Institute of Theatre, as well as a Diploma in Drama and Theatre Criticism.
Mohamed Saeed
Crisis Management & Media Senior Consultant
Mohamed Saeed has over 23 years of extensive experience in public relations, crisis management, image building, consulting, training, monitoring, and media analysis. He has worked in leading specialized institutions in Egypt and spent 15 years as an editor before joining Influence Communications in 2015.Throughout his career, Mohamed has provided training to senior officials and employees in various government entities, including the Egyptian Ministry of Foreign Affairs and the General Authority for Investment. He has also collaborated closely with the heads of public relations and marketing departments in numerous local, Arab, and international companies. Additionally, Mohamed has played a significant role in launching brands and products for major companies operating in the Egyptian market.Apart from his work in public relations and crisis management, Mohamed has a strong background in journalism with 32 years of experience. He has published articles in various newspapers and websites and possesses a comprehensive understanding of current events. He has held positions in several local and Arab journalistic institutions, starting as a news editor and eventually becoming a newsroom director at "El Tahrir".
Walid Ramadan
Business Director, Influence Public Affairs
Waleed Ramadan is a highly experienced Egyptian economic diplomat with a wide range of international experience. He has worked across three continents and has developed connections in over 40 countries. Waleed's work has primarily focused on economic diplomacy, international trade, and foreign direct investment (FDI), with a particular emphasis on public affairs in Egypt and the region. He has served as a Commercial Counselor in Spain twice and in the Emirates, where he was also assigned as the Deputy Director for Policies and Strategies in the Cabinet of the Minister of Trade and Industry.Waleed is an expert in horizon scanning, which allows him to develop high-performance strategies that prioritize growth and sustainable outcomes. He has a proven track record of setting clear agendas and gaining support from key stakeholders in both the public and private sectors. His expertise in economic diplomacy and public-private partnerships has honed his communication skills and stakeholder management abilities, making him highly effective in dealing with complex public affairs issues. Waleed holds a degree in Commerce from Cairo University (2007) and a diploma in regional trade policies from the World Trade Organization (2018). He has also obtained certifications from esteemed international entities such as CECO (Spain), ICE (Italy), the International Trade Centre (Switzerland), and CIPE (USA) in the fields of international trade, diplomacy, and public policy. He is fluent in both English and Spanish.
Bassem Dahawy
Co-Founder, Twenty O Seven
Bassem Dahawy brings over 8 years of experience in strategic marketing and marketing communications. He holds a bachelor's degree in Marketing and Management from the University of Sussex in Brighton, UK, and a master's degree in Strategizing Marketing from Imperial College in London, UK.Previously, Bassem held various roles at Influence Communications, including Account Director for PR, as well as Head of Strategy and Business Development at Mention. He has also held corporate positions such as Digital Marketing Manager at Mountain View and Head of Communications and Sponsorships at Alex Bank. Currently, Bassem serves as the Co-Founder and Managing Partner at Twenty O Seven, specializing in business and marketing growth consulting.
Shady Nagy
Business Director, Mention
Shady Nagy has been the Head of Client Relations for Mention since October 2019 before assuming the role of Mention Business Director. He has over 12 years of experience in the advertising field, primarily in project management and client servicing. Shady holds a bachelor's degree from the Faculty of Arts, English Department, and he has obtained a PMP (Project Management Professional) certificate.Throughout his career, Shady has worked on various advertising campaigns with clients from different sectors, including FMCG (Fast-Moving Consumer Goods) companies like COCA COLA and Juhayna, real estate companies like Orascom and Newgiza, telecommunication company Vodafone, and banking sector company ABC Bank.
Wael Badr
Business Director, Influence X
Wael Badr is a results-oriented professional with over 19 years of experience in marketing and advertising. He specializes in below-the-line (BTL) strategies and is passionate about creating impactful campaigns that drive brand awareness and deliver measurable results. Throughout his career, Wael has demonstrated expertise in strategic planning and execution. He has successfully led cross-functional teams in developing tailored marketing strategies aligned with business objectives. His skills in BTL activities, such as events, promotions, activations, and experiential marketing, have consistently led to the execution of successful campaigns and the delivery of high-quality solutions.As a collaborative leader, Wael excels in building strong client relationships and providing strategic guidance that exceeds expectations. He has a proven track record of driving revenue growth, launching successful product campaigns, and spearheading brand transformations. Currently, Wael holds the position of Business Director at Influence Communications, specifically in the experiential marketing company, InfluenceX. In this role, he is responsible for developing comprehensive marketing and BTL strategies aligned with business objectives. He also leads and inspires cross-functional teams to achieve campaign objectives, overseeing the execution of campaigns, BTL activities, and marketing initiatives with a focus on seamless coordination and effective project management. Wael Badr holds a Bachelor's degree in Mass Communication with a focus on Public Relations and Advertising from Cairo University.
Ahmed Mansour
Editor in Cheif, 925
Ahmed Mansour is an Editor-in-Chief with a double master's degree from the American University in Cairo and the University of Glasgow in the United Kingdom, specializing in Editorial and Digital Marketing. He has held various positions in multiple media entities in Egypt, including Lovin Cairo, C-Town Chatter, Scoop Empire, and Egypt Today and Business Today magazines.Mansour has received awards from the UNHCR, Hilton Hotels, and Samsung for "Best Article on the Syrian Refugee Crisis in Egypt," "Best Hotel Review," and "Best Coverage of the Entaleq Initiative," respectively. A writer by trade, a podcaster in his free time, and a musician at heart.